Nowadays, Gen Z makes up more than 30% of the world population, and by 2025 it will make up about 27% of the work force. In about 5-10 years, this generation will start taking up leadership roles in many organizations around the world…but are businesses ready today for this change?

Why Egypt’s North Coast “El Sahel” is becoming one of the region’s hottest spots for real estate developers, hotel investors, operators and travellers?

Demand creation vs. demand generation

Promotions and discounts will not create demand, but a new idea will.

If you think your idea is out of the box…think again!